Mazda is withdrawing the MX

Jul 29, 2023

Mazda is discontinuing sales of its only all-electric model in the US. The Mazda MX-30 will not receive a new model year – instead, the Japanese company is going all-in on hybrids for electrification in North America.

The automaker announced in a short statement: “Mazda will discontinue MX-30 EV for the US market following the 2023 model year. Our current U.S. electrification efforts are focused on large platform PHEVs, such as the first-ever 2024 CX-90 PHEV and upcoming CX-70 PHEV, as well as introducing CX-50 Hybrid into our lineup to address the specific needs of the US market.”

Only time will tell if the plug-in hybrids will meet the “specific requirements of the US market”. It is clear that the MX-30, with its special battery concept, did not meet these requirements. Mazda sold a total of only 571 units of the all-electric MX-30 in the US between September 2021 and June 2023, all in California, according to Inside EVs.

The end of the MX-30 in the USA had already become apparent when Mazda declared the model “sold out” in August 2022. Even then, Mazda had not yet decided whether the MX-30 would receive a new model year for the US market. Since spring 2023, the model has been available again in California until the end of the 2023 model year, as has now been revealed.

In Europe, the MX-30 will continue to be offered as a pure BEV as well as in the form of the MX-30 e-Skyactiv R-EV plug-in hybrid with a Wankel engine as a range extender, which was introduced in January 2023. For the US-American market, Mazda did not mention this MX-30 variant in the announcement, only the CX lineup models.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and after-sales support of Mazda vehicles in the United States, Canada, Mexico and Colombia through approximately 795 dealers.

mazdausa.com

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Not an intelligent move, Mazda. Your MX-30 would have been a good BEV entry…….in 2012.hp

HEVs are a dead end, while PHEVs, with long electric range, are a decent halfway move to quality BEVs. Mazda will go the route of Toyota in China, which is failure and out of the market.

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